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Belling Heritage Timeline

Our Heritage

Belling Through The Decades

One Monday morning in August 1912, engineer Charles Belling set up his own business with the help of two friends in an empty shed in Lancaster Road, Enfield. Starting with nothing, Belling and friends made their own benches and stools before filling the new workshop with tools. Innovation after innovation fueled the company’s growth, with Belling’s engineering prowess being called upon during both World Wars to provide cooking solutions to British families. When the business was started, less than 10% of the population owned a cooker. Charles Belling believed passionately that his products should not just be innovative, but at accessible price points – a value that we still hold to this day.

1912-1929

1912 Founded by Charles Belling in a shed in Enfield.
1919 Belling manufacturers it's first complete domestic cooker, the Modernette.
1922 The launch of the ‘Cookerette’, the forerunner to the Baby Belling.
1929 Launch of the No.2 Baby Belling cooker, the first of the Baby Belling line.

1931-1951

1931 Belling launches an all enamel cooker, an industry first.
1935 Belling launches the first cooker with glass doors, an industry first.
1937 Belling launches the ‘Streamline’ cooker, the first cabinet style cooker.
1940 WWII sees Belling switch to production of hand grenades and mortar bombs.
1951 Belling introduced the No.51 Wee Baby Belling.

1962-1971

1962 Belling received a Royal Warrant as manufacturers of electrical appliances.
1967 Belling launches the Compact Super Four, the first four ring cooker.
1971 Belling unveils the Classic Double Extra, the UK’s first domestic fan oven.
1974 Belling adds built-in products to their portfolio.

1977-1997

1977 Belling launches the Black Magic, the first black ceramic hob.
1979 Belling diversifies again, launching its first microwave oven.
1982 Another UK first with the Belling Format, the first slot-in oven.
1994 Belling launches the Farmhouse cooker, entering the range cooker sector.
1997 Belling launches full range of freestanding gas cookers.

2000-2012

2000 Belling launches the technologically advanced Omega.
2002 Belling marks its 90th birthday with the launch of the Synergie collection.
2009 Belling introduced induction hobs on a freestanding cooker.
2010 Belling became the first company to be approved by the Energy Saving Trust.
2011 Belling launches the Belling Butler a heated serving trolley.
2012 Belling launches the 100 Collection to mark their centenary.

2013-2024

2013 Belling showcased photos on a cooker at the Good Food Show for a PR stunt.
2016 Belling introduces major relaunch of the iconic Farmhouse and Cookcentre.
2020 Belling releases the superhero recipes for your little heroes recipe book.
2022 Belling launches the ComfortCook™ built-in collection.
2024 Belling launches the energy-saving recipe book to support UK households.
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