Teddy goes for a swim

Teddy goes for a swim

When kids don’t want to be parted from much-loved cuddly toys, trying to keep teddy clean can be a nightmare! In fact, in specially-commissioned research we found that over two thirds of parents reported tears and tantrums from their little ones when they tried to put teddies, blankets and soft toys in the washing machine.

So that’s why we at Belling Sensicare have partnered with award-winning children’s book illustrator, Steve Smallman, to create Teddy Goes For A Swim. Our book tells the story of a boy and his favourite cuddly toy, Billy the Bear. They have lots of adventures and sometimes get a bit muddy, but through our story we hope to show that if it’s okay for Billy the Bear to be washed, it’s going to be okay for your child’s favourite toy too.

Watch Billy’s adventures below

Intrepid Explorer's HQ Teddy on a trailer A child enjoying Billy’s adventures
Steve Smallman

Pick up in store

Get ‘Teddy Goes For A Swim’ Billy Bear and bag in selected retailers with the purchase of any Belling Sensicare product.

Find your local retailer

Herbert Todd & Son

16 York Road,
YO24 4LU

Tel: 01904 798283

Walkers Ltd

41 St Thomas Street, Scarborough,
YO11 1DY

Tel: 01723 363543

R Yates & Sons Ltd

Railway Street,
YO17 7NR

Tel: 01653 605400

Thorne Television Ltd

3 King Street, Thorne,

Tel: 01405 812832

John Calvert (Elec) Ltd

295 Sunderland Road,
The Nook, South Shield,
NE34 6RB

Tel: 0191 454 5744

Oldrids & Co Ltd Boston

11 Strait Bargate,
Boston, Lincolnshire,
PE21 6UF

Tel: 01205 361251

Domestic Appliances

50 Cross Street,
Sudbury, Suffolk,
CO10 2DL

Tel: 01787 374771

Faulkners Loutd Ltd

93 Eastgate,
LN11 9PL

Tel: 01507 603350

Cooper & Elms Ltd

30 Tower Street,
King’s Lynn, Norfolk,
PE30 1EJ

Tel: 01553 774798

H.J.Knee Ltd

Spitfire Retail Park,
BA14 0AZ

Tel: 01225 754161

Adams & Jarrett (Retail) Ltd

6-18 Norman Rd,
St. Leonards-on-sea,
TN37 6NH

Tel: 01424 437165

DB Domestics

423 Seaside,
BN22 7RT

Tel: 01787 374771


Longmead Industrial Estate,

Tel: 01985 219 200

Stellison Ltd

23-27 Moulsham Street,

Tel: 01245 34533


2 Station Road,
Bishops Stortford,
Hertfordshire, CM23 3BL

Tel: 01279 756000


Coat Road,
TA12 6EX

Tel: 01935 825552

Boston Electrical Services

Boston Industrial Centre,
Norfolk Street, Boston,
PE21 9HG

Tel: 01205 350737

Stuart Westmoreland

66-68 Leicester Road,
LE11 2AG

Tel: 01509 230465

Power Point Stores Ltd

20-22 Market Street,
Oakengates, Telford,

Tel: 01952 617518

Glen TV Rentals Limited

3 Anderson Street, Port Glasgow, Inverclyde,
PA14 5EP

Tel: 01475 745214

Or download a free copy

You can download a free PDF version of the book here, or download and read with iBooks on iOS for free here


We asked parents and carers about their washing woes and here's what they said...

My son has got a lion cub he's had since a baby. It's worn and tatty but he loves it so much. It was getting dirty and smelly so we said it had to go in the wash so he cried. We had to make up a long winded story about how much lion would love to go swimming and he could watch through the door of the washing machine how much fun he would have!

Once I told my child that his favourite bunny had gone on vacation just so that I could I have time to wash and dry it!

Facebook Competition T&Cs

  1. This competition is open to anyone over the age of 18 that lives in the UK. Entrants may be asked for proof of ID before claiming their prize
  2. The prize is one copy of Teddy Goes For A Swim and an accompanying Billy bear. There is no cash alternative.
  3. To enter, entrants must follow the instructions to share their tale of toy washing woe on either Belling UK’s Facebook page or tagging @BellingUK on Twitter, using the hashtag #BellingTeddyTales.
  4. There will be ten winners. Entries will be chosen by representatives of Belling.
  5. Entry closes on 20.12.17, and judging will commence shortly afterwards. The winning entrants will be contacted by 21.12.17.
  6. The winner must accept their prize in writing within 5 working days of being contacted by Belling.
  7. By entering, you understand that the name, image and details of the organisation and individuals associated with it may be used on the Belling Facebook and Twitter pages, website and in other publicity.