26 July 2007
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Number one cooking brand* Belling has started a nationwide initiative to ‘Keep Britain Cooking’ at the first Children’s Food Festival, which took place on the 14th and 15th July in Oxford.
Organised by the Northmoor Trust, this special festival was a celebration of food and cooking aimed at young people. Over 360 children participated in interactive cookery sessions in the Belling Kids’ Kitchen; a dedicated marquee that ran a series of 12 cookery sessions across the two days to teach children how to make a variety of dishes, with two high capacity Kensington 90E range cookers on hand to help.
Supported by celebrity chefs Raymond Blanc and Sophie Grigson, cookery writer Amanda Grant and Nora Sands, from the TV programme, Jamie’s School Dinners, the festival saw Belling kick off its ‘Keep Britain Cooking’ campaign, with the clear aim of ensuring family recipes handed down through the generations do not become a thing of the past and to make cooking fun and accessible for everyone.
Across the two days, children keen to learn more about cooking came on down to the Belling Kids’ Kitchen to receive their Belling chefs hats, balloons, badges, and for every child who took part in the cooking sessions, a certificate congratulating them on their achievement.
Laura Greenhalgh, Brand Executive of Belling, comments:
“At Belling, we have been keeping Britain cooking for 95 years, and because we believe cooking is vitally important, we have launched a campaign to ensure we all keep on cooking for at least another 95 years.
“The Children’s Food Festival was a great opportunity for the potential cooks of the future to learn about food and cooking and we were awestruck by the response from parents and children alike.
“With over 18,000 people in attendance across the weekend – twice the estimate of the organisers – it was encouraging to see how keen young people are to know more about the food they eat and from the comments received on the Children Food Festival website, we couldn’t be more proud to have been involved.
“This was only the first step for our ‘Keep Britain Cooking’ campaign, which is set to develop further over the coming months. A brand new section of our website has been dedicated to highlighting the latest activities Belling has been involved in and allows people to view a range of inspiring recipes and post their own family favourites for a chance of seeing their recipe online and wining a Baby Belling Pronto in the process! We hope that everyone who comes to our site, www.belling.co.uk/keepbritaincooking, will be as keen about cooking as us!”
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