News

01st August 2011

UK’s First Crowdsourced Social Media Charity Recipe Book Goes On Sale

The UK’s first charity recipe book made up entirely of 140-character recipes crowdsourced through Twitter is now on sale to the public.

Launched by British cooker manufacturer Belling earlier this year – ‘Tweet Pie: The World’s Shortest Recipe Book’ – crowdsourced more than 200 ‘twecipes’ via Twitter from members of the public and now 50 have been published in the book with all proceeds donated to the food charity FoodCycle.

Divided into five categories, Tweetpie includes ‘twecipes’ all 140 characters or less for starters, main meals, desserts, drinks, and snacks, published in a compact A6 size. Tweet Pie also features five illustrations crowdsourced via social media alongside a selection of recipes from the twitter and chef elite, including British chef Brian Turner, Edd Kimber of BBC 2’s Great British Bake Off Fame and Craig Dugas, creator of the ‘twecipe’.  The book is available to buy online via FoodCycle UK’s Ebay shop: bit.ly/TweetPie.  

Steve Dickson, Commercial Manager for Belling, said: “We’re delighted to be the first to create a charity recipe book sourced entirely from social media and are equally pleased to be able to provide every penny from the sale of the books to FoodCycle.”

Kelvin Cheung, Chief Executive at FoodCycle, said: “We’re so excited to be able to sell such a unique recipe book for FoodCycle.  We’d like to thank Belling for coming up with the idea and choosing our charity to collaborate with.  We’re looking forward to selling a host of the books via our Ebay shop and raising money to combat food poverty.”

The recipe book was inspired by Belling research published earlier this year which showed Delia Smith to be Britain’s wordiest chef – analysis of the UK’s top ten bestselling celebrity cook books showed her roast beef recipe to be almost three times wordier than her celebrity chef counterparts.

Delia makes a real meal out of a simple roast beef dish, using 872 words, second wordiest was Nigella Lawson (787) and third Jamie Oliver (773) – cooking legend  Mrs Beeton came out best, using just 156 words to explain the perfect roast.

To buy ‘Tweet Pie: The World’s Shortest Recipe Book’ priced at £4.99, visit bit.ly/TweetPie or visit Ebay and search for Tweet Pie. 100% of the book sales go to FoodCycle.

ENDS

For media enquiries please contact Louise or Katie at Umpf on 0800 4 10 20 10 louise@umpf.co.uk / Katie@umpf.co.uk

Notes to Editors:
Launched by UK cooker manufacturer Belling, Tweet Pie is on sale in aid of FoodCycle, a charity that redirects edible surplus food thrown away by food retailers, to create nutritious meals for people affected by food poverty.  For more information about Belling, visit www.belling.co.uk.  For more information about Foodcycle, visit www.foodcycle.org.uk.